The visual identity for CLR architects was based on the concept of "humanized modernism". “Modernism” because we designed a typeface instead of a logotype, and reduced the possibilities of the layout with a left justified text with a standard margin. The “humanized” aspect was expressed by the choice of papers and the typographic print. The design of the typeface also reflects the concept, being based on a module but inspired by the classical shapes of the XIXth century.
The font exist in 2 weights and is completed by a bitmap version for the web. The CLR website was programmed by Gaël Hugo.