In the 2005 visual, the spectator is used as a singular graphic module. Once multiplied this module becomes a sort of pattern representing the entire crowd, giving us the possibility to illustrate a large variety of different formats on different medias. The editorial choice of the spectators represented is of course motivated by cross references and private jokes.
In 2006, the festival wished a continuity with their communication design, but more efficient. The images are a "zoom" which isolate the characters of the 2005 posters. We tried to produce a varied sample of characters. The fluorescent orange of the background is a reference to the aggressive advertising for discounters. The photographs were taken by Diego Sanchez in our studio. The slogans, which are also catch-phrases of the program, were written in collaboration with Pierre-Louis Chantre.
In 2007, we decided to continue with the "zoom" on the characters maintaining the resolution of the pictures of the first posters.
